Resolution Your Brand Really Needs This Year

This article explores why image resolution is one of the most overlooked yet essential parts of branding. In a world where everything lives in the “digital ether,” brands still need high-quality, tangible, printable images ready for opportunities bigger than a website banner — think magazine features, billboards, or even Times Square. Tammy Zelez breaks down 72ppi vs. 300ppi in a simple, non-technical way and explains why knowing what your photographer delivers can make or break your brand’s professionalism. It also dives into why photographers may provide different resolutions and why investing in high-res imagery is truly an investment in your future visibility. Pre-order Issue 4 today to read the full article!