Why You Keep Firing Your Marketing Assistant (and What’s Really Going On)

If you’ve ever hired a marketing assistant with high hopes—only to find yourself rewriting captions, fixing broken links, or still managing way too much—you’re not alone. Many entrepreneurs fall into this frustrating cycle of hiring, hand-holding, and eventually letting someone go.

But here’s the truth: the problem usually isn’t your assistant. And it’s not you either.

What’s really happening has less to do with finding the “perfect” assistant and more to do with how marketing is set up inside your business. Without the right structure, clarity, and expectations, even the most eager assistant is going to struggle.

Whitney Lee, Principal of True Story Public Relations titles her latest article, 3 Reasons Why You Have to Keep Firing Your Marketing Assistant, to show us how to unpack the real reasons this cycle keeps repeating—and more importantly, how you can finally break free from it. From building a true strategy (not just a to-do list) to creating systems that empower your team, these insights will shift the way you think about leadership and marketing support.

If you’re tired of the constant turnover, it’s time to stop looking at assistants as the problem and start addressing what your business really needs to grow.

Grab your copy of the Fall issue to discover how to lead differently and build the kind of marketing support that actually sticks.