Articles

If you’ve ever felt like your marketing just isn’t working — despite all the effort you’re putting in — you’re not alone. Whitney Lee, founder of True Story PR, has spent nearly two decades helping businesses find clarity and results in their messaging. And when it comes to female entrepreneurs, she sees the same four mistakes pop up again and again. From trying to do all the things to hiring without strategy, these missteps could be costing your business visibility, money, and momentum. The good news? Every one of them is fixable — with the right insight. Want to know how to get your marketing working for you instead of wearing you out? Get the full breakdown in the latest issue of The mUse Magazine — and learn how to simplify your strategy, focus your efforts, and finally see real results. Subscribe now and get powerful business insights delivered right to your door.

Becca Feauto offers a deeply honest look at what it means for a founder to begin a new year—not by reinventing herself, but by releasing the beliefs, pressures, and identities that no longer fit. Instead of the typical “new year, new you,” it explores the quieter, internal work that fuels real transformation. Through letting go, honoring what still feels aligned, and reflecting with intention, it invites women to step into the year lighter, truer, and grounded in who they already are. Pre-order this issue today!

Shannon Holt, Co-Founder of Creative Waves Studio explores how 2025 transformed social media from a space of constant output into a place of intentional connection. It highlights how brands are shifting from performance-driven posting to human-centered storytelling, emphasizing clarity over noise, real voices over curated visuals, and collaboration over influence. It also previews the key social shifts shaping 2026. From the attention crunch to social-as-search to the blend of short- and long-form content, positioning connection as the driving force behind what’s next. Pre-Order your copy to read the full article!

This article explores why image resolution is one of the most overlooked yet essential parts of branding. In a world where everything lives in the “digital ether,” brands still need high-quality, tangible, printable images ready for opportunities bigger than a website banner — think magazine features, billboards, or even Times Square. Tammy Zelez breaks down 72ppi vs. 300ppi in a simple, non-technical way and explains why knowing what your photographer delivers can make or break your brand’s professionalism. It also dives into why photographers may provide different resolutions and why investing in high-res imagery is truly an investment in your future visibility. Pre-order Issue 4 today to read the full article!

This feature highlights the unstoppable journey of hairstylist and educator Tiffany Summers, founder of Vivid Hair Creations. From discovering her passion in high school to becoming an industry educator and successful salon-suite owner, Tiffany’s story is filled with bold risks, big heart, and unwavering confidence. Her creative process, her resilience, and her commitment to elevating others make her the definition of a mUse woman and this article dives into the inspiring moments that shaped her success.

In the latest issue of The mUse, Rebekah Hogan shares that familiar feeling so many of us had this year, blinking and suddenly realizing months have flown by in a blur of tasks, goals, and hustle. Instead of rushing into another year of “doing,” she invites readers to pause and ask a deeper question: What’s the point behind the goals we set? The article explores why time slips through our fingers when we chase achievement without ever stopping to feel the joy, intention, or emotion we’re actually longing for. It offers two powerful truths about goal-setting that challenge the pressure to constantly “become more” and instead remind us that we already have the capacity to hold what we desire. Rather than starting the year with a checklist, she encourages women to get clear on how they want to feel and to build a year that aligns with that feeling, not just with metrics. When you shift from chasing goals to experiencing your life, time no longer disappears… it expands.

In this electric, confidence-soaked piece, Maddison Koper, Esq. shares the moment she fully stepped into the woman she always envisioned, strutting through a Las Vegas conference in full “Disco Barbie” glam, not as a costume but as the embodiment of years of intention, identity-building, and legal foundation. Her story reveals a powerful truth: a brand isn’t just colors or photos. When built consciously, it becomes the future version of you pulling you forward. From a childhood shaped by trauma to discovering her true path in law school, she learned that her impact would come not from surviving draining systems, but from creating her own. This article, in the upcoming issue of The mUse, explores how trademarking her vision, building a solid legal foundation, and treating her ideas like assets unlocked her confidence. Legal structure, she argues, isn’t boring, it’s the boundary, the protection, and the sparkle that lets you show up boldly and unapologetically. Because the boldest version of you?She isn’t something you “become later.”She’s built now, long before she arrives.

  Every New Year’s Day, intentional living coach Ashley Strong Smith returns to herself through a sacred ritual. A quiet ceremony of reflection, clarity, and vision. It’s not about resolutions or reinvention. It’s about remembering who you are, honoring what the past year held, and opening your heart to what’s ready to unfold next. Ashley invites readers into this deeply personal practice, a blend of reflection, dreaming, and grounding . It is designed to help you move yourself back to the top of your own priority list. With journals, scents, colors, and quiet moments of breath, she guides you to look lovingly at the year behind you and gently ignite the year ahead. This ritual isn’t about perfection or productivity.It’s about presence. It’s about acknowledging the lessons, celebrating the growth, releasing what no longer fits, and stepping into the new year with intention, softness, and clarity. Ashley’s full article in Issue #4 of The mUse walks you through her transformative New Year practice. One that has helped her feel grounded, inspired, and deeply connected to her truth year after year. It’s an invitation to come home to yourself, to listen, to vision, and to remember the woman you already are. A new year isn’t calling you to change…it’s calling you to come alive with intention.

In our upcoming issue of The mUse, Angela Justice, PhD, flips the script on New Year resolutions by reminding leaders that success isn’t about never slipping, it’s about how quickly you reset when you do. She introduces the idea of your Bounce-Back Rate, the measure that actually builds resilience, momentum, and trust. Instead of chasing perfection or beating yourself up when old habits resurface, she encourages leaders to plan their recovery ahead of time and normalize the reset. The message is clear: real change lasts not because you never miss… but because you never stay down for long.